(1) Energy saving, electricity saving, low carbon and environmental protection. This is the main advantage that LED products will replace traditional lighting, which saves 90% of electricity compared to traditional incandescent lamps and 50% of electricity compared to energy-saving lamps.

(2) Diversified styles. Whether it is traditional incandescent lamps or traditional energy-saving lamps, or even sodium lamps and other lighting products, so far they can only stay in the shape stage of light bulbs and lamps. LED lamps exist in various forms today. In addition to catering to LED bulbs and LED fluorescent tubes produced by traditional lamps, a large number of lamps with different shapes have also been derived, including light strips, light strings, light strips, modules, and wall lamps. , Crystal lamps and other products. The large ones can be LED flood lights and landscape lights used for outdoor advertising lighting, landscape engineering lighting; the small ones can be as small as mung bean LED light strings.

(3) Other superior performance. Such as no stroboscopic, no lead mercury, no radiation, high brightness, low heat and so on.

Although LED products have so many advantages, from the perspective of practical application, there are still some problems in the current popularization of LED. The main reasons are: (1) The core technologies such as chips are in the hands of developed countries such as Japan and the United States, and the number of domestic independent research and development chips is small and the product quality is poor. (2) Despite China's vast territory and abundant resources, the information blockage in rural areas, coupled with the backwardness of scientific and technological cognition, the promotion of today's LED products only stays in large and medium cities.

Despite this, many businesses still feel the trend of LED lighting development and vigorously promote the popularization of LED lighting. But in such a fiercely competitive environment, vicious competition in the market is inevitable. The vicious competition in the LED market is mainly reflected in (1) the merchants use inferior materials to produce products, and the low prices make the interests of consumers unable to be guaranteed. (2) LED is a new product that has emerged in recent years. The country does not have a complete management system, and product quality can only be determined by the market. (3) The interests of merchants exist in the final stage of the manufacturing process, and the profits are extremely low, forcing extreme strategies to be adopted.